Trustizen — the only anti-counterfeit solution you’ll ever need.
The impact of the counterfeit market on Brands and Consumers
The 20th century sees the booming of the counterfeit market, consumers’ traditional shopping habits had shifted to online due to the rise of e-commerce platforms during the COVID-19 period. This has offered a perfect opportunity for counterfeiters to exploit consumers buying poor quality goods at an excessive price, and consumers may be exposed to health and safety dangers…
According to OECD data, the industries most affected by counterfeit goods are footwear (which accounted for 22% of the total value of counterfeit goods seized by customs in 2016), clothing (16%), leather goods (13%),…This can range from luxury brands like Gucci, Louis Vuitton to mass-market brands such as Nike, Adidas,…The impact of counterfeiting can be listed, from sales revenue to goodwill and intellectual protection.
How can blockchain be the “boss” of anti-counterfeit solutions
By identifying a product’s proof of origin, blockchain aids in the fight against counterfeiting. For a better understanding, blockchain is a distributed and immutable ledger that can record transactions, track assets, and provide transparency. This blockchain anti-counterfeit solution is working as an improved certificate of authenticity. And thanks to the blockchain, you can be certain that the certificate of authenticity is genuine.
Understand the global efforts to reduce the impact of counterfeit goods. Trustizen was created with the vision of establishing a community where people can transact, share their belongings, and don’t have to be afraid of fake goods. Based on Blockchain technology, Trustizen helps users track and trace a product’s record for proof of value.
Brands onboard with Trustizen can upload their products to our blockchain system, Trustichain, with some simple steps of KYC, the brand admin can manage their products to put new products into Trustichain in order to start genesis node of value chains.
On the consumer’s side, users can trade, swap, and share their products within the Trustizen platform. They can also create their own collection of products/services and write stories around them. After that, the user can mint the package (including story and product) as an NFT and push it to the Trustichain network. This will create a unique value for the original products.
Find out more: https://trustizen.net/
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